Fellow of Higer Education Academy (FHEA)

Current Teaching (Lecturer, York St John University)

Jenny teaches across a range of Business and Management subject areas, including tourism, event, festival theory and management, entrepreneurship and small business creation. She currently teaches on the following programmes:

  • BA (Hons) Business Management
  • BA (Hons) Tourism & Destination Management
  • BA (Hons) Event & Experience Management
  • BA (Hons) International Tourism & Hospitality Management
    Executive MBA

Jenny is also a supervisor for postgraduate doctoral researchers.

Dark Tourism, a level 5 programme introducing theory concerning dark heritage, unwanted heritage and ethical issues concerning managing dark tourism sites (Module Director).

Responsible Tourism, a level 6 programme introducing theory concerning sustainable and responsible practices in destination management. (Module Director).

Tourism, Past, Present & Future, a level 4 programme introducing theory and the heritage of the tourism industry (Module Director)

Tourism, Insights & Industry, a level 4 programme introducing theory and case studies that illustrate the current state of the tourism industry (Module Director).

Event Impact, Legacy and Regeneration, a level 6 programme investigating the social, political and sustainability theory in the events and festival industry (Module Director).

Culture, Heritage & Tourism, a level 5 programme exploring the theoretical and practical development and role of the culture and heritage sector in tourism.

Research Methods, a level 5 programme covering both quantitative and qualitative research methods.

Business Enterprise, a foundation programme introducing concepts of entrepreneurship and new business start-up. (Module Director). York St John University (Module Director).

Business Development & Value Creation, a level 7 programme exploring entrepreneurial approaches in SME business creation and growth (Module Director).

Culture and Landscape, a second-year course exploring geographical ideas around landscapes and their production. York St John University (Guest Lectures in Affect, Embodiment and Emotion).

Teaching (PhD) (2016 – 2018)

Culture and Landscape, a level 5 course exploring geographical ideas around landscapes and their production.

Professional Practice, a level 5 course developing the enterprise and employability skills combined with a work placement. (Module Director)

Sustainable Tourism, a level 6 course developing deeper levels of critical engagement in concepts and case studies concerning challenges and models of best practice in the sector.

Geographical Thinking, a second-year programme introducing students to key geographical concepts.

Geographical Fieldwork Skills, a first-year course that introduces students to fieldwork skills and research design via field trips to North Yorkshire Moors and Scarborough.

Field Trips

Geographical Fieldwork Skills 2016 – organised a field trip to the North Yorkshire Moors

Geographical Fieldwork Skills 2017/18 – organised field trips to the North Yorkshire Moors and Scarborough.

Geographical Fieldwork Skills Residential 2018 – assisted with the field trip to Haworth, Yorkshire with first-year students.

Other Teaching

In my role as Business Development Manager, I led a four-year programme of business enterprise and entrepreneurship across the University in partnership with Universities across the Yorkshire Region and EEUK.  I also, taught on undergraduate and postgraduate modules across creative and business programmes, contributing lectures and seminars on enterprise, social enterprise and small creative business creation in tandem with the delivery of student and academic conferences. I
have also contributed to writing modules for undergraduate and postgraduate programmes and participated in practical assessments as an industry expert. Designing teaching and learning sessions drew upon my professional experience and contacts along with building partnerships with external organisations; notable examples include Channel 4, Aesthetica and Hiscox. I enjoy developing students’ entrepreneurial energy into practical and sound business acumen I, therefore, have extensive experience of teaching business start-up entrepreneurship topics including:
• New venture creation and entrepreneurial processes
• Ethics and social benefits, entrepreneurial characteristics and commercial/social role in a global economy
• Creativity, innovation and idea generation
• Business modelling, planning, and sustainability
• Competition, regulation, policy, market (public/private sectors)
• Entrepreneurial marketing and finance
• Small business accounting and performance
• Pitching for contracts and financial support
• Human resources and leadership
• Business growth – determinants and processes
• Social entrepreneurship
• Importance of intrapreneurship

I am experienced in providing both a theoretical and practical understanding of entrepreneurialism and business creation based on extensive personal experience. I also have a wealth of highly regarded industry contacts I could draw upon as guest speakers, as well as to assist with the practical elements of the programme and provide valuable work experience opportunities in the Yorkshire region.

As an experienced business development manager and coach, I have worked with businesses and organisations from a variety of sectors and scales from undergraduate start-ups to large-scale businesses. Acting as a business coach through my own business I also ran large-scale business creation and development programmes within Universities and Local Authorities. I have significant experience in designing, teaching, and coaching business start-ups, particularly in the creative and sport-related sectors. I established and maintained a three-year creative sector programme ‘We Are Open’ (2009 – 2012) that utilised empty shops across Middlesbrough, supporting over 300 artists through creating, studios, commercial spaces and delivering business training programmes. At York St John University I financed, managed, led and taught on business start-up and enterprise education initiatives. As well as acting as the lead contact for Enterprise Educators UK, I hosted the Regional Enterprise Education conference for regional business start-ups in 2015. I also raised and acted as lead representative for the regional Graduate Enterprise Programme (ERDF), managing and delivering a three year (380k) programme of graduate start-up training initiatives that established over 50 businesses. Alongside this, I also bid for and ran the (185k) Yorkshire Innovation Fund programme at York St John University connecting academic expertise with York-based businesses (2013 – 2015), as a result, I have an extensive network of local and regional business and organisational contacts. I was also lead contact for Graduate Enterprise UK and regularly delivered seminars to academics at the International Enterprise Education Conference on best practice. Professional experience in assisting students to understand the principals and practical application of establishing new businesses has formed a significant part of my career to date. In addition, I have established and acted as Trustee and Director on a number of charities and Community Interest Companies and have a strong interest in and experience of social enterprise.

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